Plasti Dip® is extremely resistant to the elements, including sun exposure, winter ice, cold, salt etc. A lot of customers actually dip their wheels and cars specifically to protect the original surfaces from the winter season. Please keep in mind however that Fluorescent and Blaze products are subject to fading after prolonged UV exposure. This only happens with these two items due to the fluorescent pigments utilized. We highly recommend Dip Coat™ Protective Spray to reduce the chance of marring and to increase UV protection.